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Bringing Designer Frames to Grande Prairie & Peace Country

We’ve carefully selected eyewear brands that bring something unique to Grande Prairie. Whether you’re interested in Gwen Stefani’s L.A.M.B. or the always fashion-forward Xavier Garcia, you’ll find an unmatched selection of fashionable frames here.

Why Aurora?

  • Comprehensive contact lens fittings ensure comfortable wear
  • Unbeatable quality of service & care
  • We’re here for your whole family- kids too!

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Eyeglass Frames

Alfred Sung
Clean, classic, Canadian. Alfred Sung means top quality eyewear, with thoughtful and emotional design while remaining practical and authentic. 35 years of aesthetic mastery has brought Alfred Sung eyewear to the pinnacle of style, with frames handcrafted in Italy and Japan. Available only at select optometrist offices that are individually selected by Alfred Sung to carry their frames.
Ann Taylor
Versatile feminine shapes and designs define the Ann Taylor frames collection. Since 1954, Ann Taylor frames have provided a perfect blend between play, career, and fashion. Each line of this eyewear collection embodies style and innovation.
Badgley Mischka
The Badgley Mischka line of couture ophthalmics came to fruition when fashion designers Mark Badgley, James Mischka, and eyewear designer Sheila Vance decided to form a partnership. The result of their combined experience is a sought after and world renowned high-fashion eyewear line. Impeccably designed luxury frames for the most discerning man or woman. Vintage styles and unique embellishments come together for a feeling of sophistication and old Hollywood glamor.
Banana Republic
Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.
Bellinger
Founded in 2003 in Denmark, Bellinger eyewear consistently focuses on innovation. Dedicated to high-quality materials and construction, vibrant designs, and slick shapes, Bellinger eyeglass frames leave a lasting impression on those around you. Make a statement with Bellinger frames.
Bertelli
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.
Blac
This innovative eyewear brand is designed and handmade in Risskov, Denmark. Blac produced, and has since patented, the world’s first adjustable carbon fibre frame. They continue to make waves in the eyewear industry, creating raw, masculine designs that define the style of this unique line.
BOSS
BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.
Carrera
Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.
Champion
Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.
Costa
When a group of tough fisherman realized their sunglasses weren’t living up to their hardcore adventures, they decided to build their own. In 1983, Costa was born. With a lifetime limited warranty, Costa stands by the durability of their frames and lenses.
Dutz
Dutz Eyewear emerged in The Netherlands in 2005. They focus on the adventurous styles that their customers desire. Aiming to be different from the rest, the Dutz eyeglass frame collection provides a myriad of unique shapes, colors and patterns.
Etnia Barcelona
Independent brand of eyewear who has created a wide range of colors and designs for everyone who wants to express him-or herself: Impersonality kills.
Faconnable
This international high-end line of eyewear for men and women was founded in Nice, France in 1950. The Façonnable collection of frames is extensive. Their designs range from vibrant and trendy, to elegant and subdued. Refined luxury without ostentation is the hallmark of a Façonnable frame.
Fossil
Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your personal fashion sense.
FreshLook Color Contacts
FreshLook® COLORBLENDS® contact lenses use 3-in-1 color technology for a naturally beautiful look, whether you want a dramatic transformation or subtle enhancement. Even if your vision is perfect, experience a fresh, new look that's always you.
Gucci
By reinventing a wholly modern approach to fashion, Gucci offers a wide variety of eyeglasses and sunglasses that are influential, innovative, and progressive.
GX
GX By Gwen Stefani is bright, bold and fun. It’s a collection of affordably priced fashion forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk and chic.
Hackett
It’s all in the details for Hackett eyewear. From the lenses and spring hinges, to the acetate- every last component of this British eyewear collection is crafted with the finest materials and techniques. The designs are for the modern man and take on a timeless look with subtle contemporary hints. The Hackett collection exudes contemporary yet understated style and doesn’t take notice of trends.
Jimmy Choo
Jimmy Choo eyewear ranges from classical to provocative, with each design showcasing sophisticated detail. Jimmy Choo frames bring a touch of glamour and elegance to everyday life.
Juicy Couture
Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.
Julbo
Since its founding in 1888, Julbo eyewear has lead the way in optical and sports eyewear. From corrective lenses to protective eyewear, Julbo does it all. Whether your are a high performance elite athlete, or an active teen involved in sports, Julbo has diversified their frames to accommodate all of the customers needs.
Jungle Animals
Jungle Animals - for the sophisticated 3 to 9 year old and the Industry's widest pediatric range.
Jungle Juniors
Fit for youthful exuberance and energy, Jungle Juniors are a hit with our younger patients! These frames feature cool designs and durable construction- perfect for those still growing up!
Kate Spade
Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. our colorful products are sold in more than 450 doors worldwide, in every time zone and on every continent. whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.
Kensie
Since being created in 1994, Kensie has grown to be a globally recognized brand name that offers international styling, quality and fabrications at affordable price points.
Kliik
For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look. It is an opportunity to make a statement.
LA Eyeworks
Founded in 1979 as a single storefront on Melrose Ave in Los Angeles, LA Eyeworks today shares their influential designs with a global network of opticians and retailers.
Lafont
The heritage of French lifestyle, the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.
LAMB
Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.
Marc Jacobs
Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.
OGA
A MOREL company.  OGA has a scandinavian spirit, combining masculine design and functionality.  The comfort of the frames in no way compromises the sleek original design.  MOREL is an award winning global French company, with OGA as one of their top brands.
OnGuard
OnGuard Safety are known for their technological innovations.  They are a leading provider of protective eye wear for industrial and sports applications.  OnGuard, on top of their stylish designs, also offers sun clips, rimless frames, Permashield and more.
Orgreen
Cool, high-end Danish designs. Handcrafted to perfection in Japan. In a unique universe of colours and cool styles - from edgy to iconic
Randolph Ranger
Randolph Ranger began manufacturing military spec aviators for the United States Air Force in the late 1970’s. After the public began to hear about the super performance and quality of these stylish sunglasses, Randolph Ranger began to manufacture them for civilians and has not looked back since.
Ray Ban
From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive.   From celebrities to your friends, Ray Ban is always a favorite.
Safilo
For the adventurous child who loves to play without holding back, Safilo kids eyewear is built for comfort and curiosity. Safilo frames are durable and lightweight. Kids love the bright colors and are excited to wear their fun Safilo eyeglass frames.
Sama
More than just the world's finest and most exclusive luxury fashion eyewear company, Sama Eyewear is a living, breathing being with charity for a heart, technology for a brain and fashion for a soul. Founded by internationally renowned eyewear designer Sheila Vance, the person responsible for introducing the world to luxury eyewear over two decades ago, Sama Eyewear remains the standard by which all others are judged.
Spine
Inspired by the interaction between vertebrae, SPINE solves age-old hinge limitations. Typical optical hinges have ‘dead points’, meaning they are either open, or shut, and nothing in-between. They do not naturally have ‘give’. This limits comfort and increases fragility.
Swing
There is no holding back when it comes to style and practicality in this line of gorgeous eyewear. They have everything from playful colors and patterns to sleek frames set for the corporate world. Swing is proud to note that their materials are antibacterial, BPA free, antiallergic, organic, and extremely light weight.
Tartine et Chocolat
Tartine et Chocolat began in 1977 when Catherine Painvin couldn’t find comfortable and chic clothing for her children. Children’s fashion has never looked so good since. Tartine et Chocolat has a range of high quality children’s products and has extended their reach into the world of eyewear for children. The styles of this collection have themes for each season, such as bows, shields, or lozenges. You won’t find silly animals or funky patterns in this collection, each frame has a feel of elegance to it’s styling.
Timex TMX
Timex, world renowned for ages in the making of precision watches, now introduces the Timex Eyeglasses Collection. Made by Kenmark Eyewear, one of the world's largest makers of eyeglasses, Timex Eyewear is well-made and comes in a large variety of shapes and colors to fit all tastes.
Titan Flex
TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.
Tura
Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.
Turboflex
TurboFlex technology is able to twist 360° to ensure maximum durability and comfort. Using a new blend of materials in a unique configuration, TurboFlex provides total flexibility with a combination of a monobloc end piece and a rigid monel temple.
Vera Wang
Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her own signature collection.
Vinyl Factory
If you’re looking to take a step back in time to the stylish 60’s and 70’s you’ll want to check out Vinyl Factory’s collection of frames. Pop inspired colors and retro shapes take on a modern feel in this fun collection of fashion eyeglasses.  
Wiley X
High Velocity Protection. Ranging from tactical to motorsport to safety, Wiley X is your go-to protection eyewear brand.
Xavier Garcia
Xavier Garcia takes his time when he designs and produces his personal line of eyewear. Believing in economic sustainability and authentic work, each piece is constructed with these values in mind. Different materials are used to create exciting textures and colors, and simple construction is used to create a trustworthy and lasting pair of eyeglasses.